STEPS TO IMPROVE THE USER EXPERIENCE OF A WEBSITE

The website of a company is the driving force for all the digital marketing plans. Designing and Development of a good website user experience needs understanding the mind frame of the users and the problems that they wish to solve.

In the present time, if companies want to stand distinguished in the market then the user experience design for a website must be very well. The companies must think of their website as a powerful tool that can develop their business immensely. A good website serves to be the purpose of being a salesman around the clock and has the capability to be one of the most potent assets for the marketing plan an absolute success.

With that being said, digital trends have been changing pretty quickly. If the companies do not find a way to be on par with the trends then the website can quickly become old and outdated. Although redesigning can be pretty ideal sometimes but it can be pretty difficult to invest a great deal of time or big money for a large scale project. To assist the companies to trump this challenge, given below is a list of ten ways that can help to measure the user experience of a website and then improve the website to make it much better.

DON’T CLUTTER THE WEBSITE: Many users feel that there is plenty of white or empty space on the websites. In case their website has an empty space their natural inclination is to use for the space for advertising more services. But it must be understood that this white space is important for good designing. A minimal white space makes the website content much more appropriate while also directing the attention of the user around all the elements that surround the text of the website.

Not only does it increase the attention of the user but it gives an impression of the website as being more open and a lot more modern. If the white space is optimally used with the branding then it can help in communicating better with the user. The only possible disadvantage of this space is that it takes up space.

In case you want the placing of the content to be visible on the immediate page without having to scroll down then having more space can limit showing some important information. The trick is to strike the right balance between what must be communicated in which space. This will allow the user to pay attention to all the significant things.

FOCUS ON THE SPEED OF THE WEBSITE: There are very high chances of a user to bounce back from the website in case he/she has to wait on the website for too long. As the digitization has taken over immensely, people use many devices to access the content. No matter what the question or where they are, people want quick results on the topic of their interest.

THE WEBSITE MUST BE RESPONSIVE AND MOBILE FRIENDLY: This is again a prerequisite for offering a good user experience to the users. The website must be responsive and mobile-optimized and there is completely no other way to this point. The companies should know that people will be accessing websites with different types of devices. Therefore, it is significant for the design to load into varied screens users prefer.

The algorithms followed by Google prefer only those websites that are mobile-friendly. Therefore, in case the companies wish for their websites to be shown in the search results then they must ensure the responsiveness of their website. A tool called the Mobile Website Speed Test allows the users to test the speed of their websites.

USING APPROPRIATE CALL TO ACTIONS IN THE WEBSITE: The users refer to the visual layout of the website to find out which content is important for them. Using appropriate CTA’s helps the users in navigating through a website and getting just what they are looking for. While creating buttons for the website, you must give value to the color, text, and placement of that text on the website.

Using the colors correctly can be very helpful for winning the trust of a person. If you want the user to trust your services then choose an appropriate placing of CTA and color. Also, ensure that the text used in the CTA has the right words. This means it is necessary to use the verbs that prompt the user to take action. Ensure that the words are optimized for taking action while also being bold.

SMART PLACING OF HYPERLINKS: When we place hyperlinks on the website, the essential purpose is for the user to click it. In case you wish for the user to click on those links then the placement must be smartly done. The text must be underlined, bold and colored because it captures user attention for initiating the desired click.

The users mostly identify the links when it shows up in the color blue. It is best if websites stick to this convention. The goal is to make the hyperlinks appear differentiated in the first look. This makes the links stand out completely.

HIGHLIGHT THE IMPORTANT INFORMATION: The bullet points help a person get all the necessary information they are looking for when they land on a website. The sign of a good website is the way it solves the problem, displays the important characteristics of a product or a service or provides a solution to the problem that brings the user to the website.

Highlighting the important information makes sure that all the information is placed attractively while enabling the user to get that the answers right away. Plus, it makes the content placement seem much appropriate. With the variation of icons, it is easier to get creative with the bullets and help the users focus on information that gives out a clear message of the point.

The reason why this must be done is that it helps the organizations to differentiate the points that must be made clear without getting stuck in any insignificant terminologies.

EFFECTIVE USE OF IMAGES: There has been a prevalence of readily available information pertaining to the digitization. Most people know just what they are looking for and that makes them a smarter judge of the company websites. It is easy to spot a commonly used image picked up from the Internet.

These images make the website look very generic which may give off the impression that the services will be generic as well. The conversion rate can be increased by using appropriate images on the website. Since the aim of websites is to connect the user and the brand, images must be picked up according to the plan.

Images must be in sync with your services or products and brand image so that the user identifies with the very first look. A great way for doing this is to choose images that speak well to all the customers. Only the real images can do that best while also making sure that the right message gets communicated to the customer.

MAKE SURE THAT THE HEADINGS ARE WELL DESIGNED: The headings and content must be based on what the target audience wants to see. Also, since the content optimization is a significant thing, make sure that the title includes the keywords for spreading the right message across the right audience.

All the Search engines give more attention to the headings as compared to the content. This isn’t to say that the content is not important but the title plays a relatively important role to make the website stand out. Titles are responsible for guiding the journey of a user across the website while also making it simple for the users to find what they are looking for.

A very good example of decently designed headings with well-written content is how the headings and the text stand out in font, size, and color.

THE WEBPAGES OF THE WEBSITE MUST BE CONSISTENT: Being consistent means that everything, right from the size, fonts, buttons, spacing, images, quality of the content matches. The pages of the website should be in sync with the main theme that you have decided on the website.

If you wish to offer a good user experience through your website as the navigation proceeds then it is important to make the website look well coordinated. If the design of the website changes from one-page shifting to the next then it can let the user feel much more confused.

Anybody user with a good taste will not like staying on a website whose pages are not consistent. The end result will be that these users will leave the website quickly. If the design is not consistent then the impression that a user will gain from your website will also not be so good. Hence, making sure that all the pages have one pattern is necessary for retaining the users.

DON’T BOTHER THE USERS BY ASKING TOO MUCH INFORMATION: In case you wish for the users to provide information like an email address, be as specific and minimal as possible. If the objective is to prompt users to sign up for the email list then ask basic information.

Many websites make the mistake of asking too much information which is not required. Don’t make this mistake. Stick to asking the first name, last name, and email address. In case you go above and beyond this information then there are high chances for a person leaving the website.

It must be understood that users have limited time and filling out long forms will make waste their time. Ensure you are only asking for information that is very important.

CONCLUSION:

User experience plays a crucial role in increasing the growth and profits of an organization. Since all the companies are doing their best to stand out in their respective industries, they must pay complete attention to their website to bring about more conversions.

We are sure that the tips given above will give a decent idea of how to restructure the user experience without worrying about spending a big amount on redesigning.

Related posts:

I try to take my dog on at least one reputable walk per day. I wish I could say that because I’m a “creative” I take a new route each time to keep things fresh and exciting. I don’t. I take the exact…

CryptoTask is a decentralized freelance market ecosystem, lowering fees by directly connecting hires and applicants. Job disputes are resolved much faster and cheaper, while users reputation is…

Will AI take over the world? The jury is still out…. “All About the Future of AI” is published by Quango Team in Quango Inc..