Artificial Intelligence in Marketing

Want to know the current FIFA match scores? Type it in Google and it reverts with the exact information. AI makes all this possible with just a click.

By now, all the techno-geek marketers are aware of the term “Artificial Intelligence Marketing” (AI Marketing). Big names such as Facebook, Google, IBM, Microsoft, etc. have already sieged their way in AI.

Marketing is an extremely rapidly changing industry that has taken the digital world by storm. You would mostly think AI Bots would replace humans. However, in turn, it is making the marketers and their team’s lives easier by making them more efficient and cost-effective.

Content marketing is a vital element of marketing. It does not directly advance a brand but gains interest in the product or service. It could be in ways of videos, blogs, and social media posts. A simple example of content creation would be that of filling up a form, signing up for a newsletter, etc.

A study says that by 2018 machines that are AI driven will generate nearly 20% of all business-oriented content. This ensures leads to driving profitable customer action.

Think of a scenario where a person would spend 10–15 minutes with your ad and recommend to their peers and colleagues. We are all sick and tired of listening to those mundane long songs the customer support play for us while they put on hold. AI bots understand various dialects and accents for best results. It will interact not with a computer but like a real human would. The best part is they give you the best solutions and suggestions.

According to a recent study by Adobe, consumers spend nearly eight hours per day consuming digital content across multiple devices.

To gain a deeper knowledge of your consumers, you will have to monitor what they think, say or feel. We generally would visit a store for a visual contentment. AI would allow us to sit back and enjoy more personalized experience such as placing an order through a fingerprint or face recognition. Such instances lead to fixing problems
before they occur and hike the sales margins.

AI uses algorithms for billions of data points to develop a pattern like:

The growth of media — shows that consumer trends can have far-reaching effects even within a short time span.

AI has already buzzed in the social media industry. Facebook and Instagram are regularly changing their algorithms, to get all the relevant information on top of our timelines. AI wins at ridiculously improving user experience with its additional features of sentiment analysis and voice and image recognition.

Marketers — You must let go of all apprehensions of AI as it has so much potential. You can see it already, with entertaining chatbots that can actually solve urgent problems. In a word — if you want to make better decisions and create more impactful content, AI is certainly your best shot.

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